Name: Campbell Kids Dolls
Made by and When: Eugene Doll Company, 1984
Material: Rigid vinyl heads, soft vinyl arms and legs, stuffed white-cloth bodies
Marks: (Boy’s head) #96-61782 / Campbell Soup Co. / ©1984; (Girl’s head) Campbell Soup Co. / ©1984 #96-61781
(Body tags) MADE IN TAIWAN / PACKAGED BY / EUGENE DOLL CO. / NEW YORK, NY. / 100% POLYESTER / MA. 129-PA. 186-OH. 3731
Height: 17 inches
Hair, Eyes, Mouth: Sculpted black hair styled in the traditional Campbell soup hairstyles for boy and girl characters, black painted eyes, closed-mouth smiles
Clothes: The boy wears a white shirt, attached blue shorts with red ribbon suspenders, a blue fabric bowtie, white socks, and white Mary-Jane-style shoes. The girl’s gold dress has a floral print with a red ribbon attached to each shoulder and lace trim at the hem; also wears white pantalettes, white socks, and black Mary-Jane-style shoes. Except for the boy’s shoes, the dolls are all original. The boy’s original shoes are black, identical to the girl’s.
Other: These dolls were one of many items the company licensed out to other companies to market Campbell Soup products. The advertising items became popular among Campbell Soup memorabilia collectors.
Gallery (The photo of the boxed dolls is courtesy of Black Legacy Images. The photo of the dolls that stand in front of the boxes is courtesy of Telisa Spain.)




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